Personal blog of Edge Lacorte

Love Me Again (Land Down Under) starring Angel Locsin and Piolo Pascual under Star Cinema has grossed P60.28 million on its 3rd week. On the other hand, One True Love’s 3rd week gross is P60.48 million.

It looks like the Piolo-Angel starrer is getting similar box-office returns with One True Love, the first movie of Dingdong Dantes and Marian Rivera under GMA Films. Both movies earned P53.2 million on its 2nd week run, but on the 3-weeks report, One True Love is now a little higher with 0.2 million difference or P200,000.00.

Just like what i posted a while back, there are some things to be considered. There’s foreign exchange, the film’s budget and the Hollywood movies it was pitted into.

One True Love was shown last November 2008, the same period that Twilight was also showing in local theaters. Take note that Twilight is the top-grossing Hollywood movie in the country for the year 2008. Love Me Again, on the other hand, is currently being pitted with another vampire movie – Underworld: Rise of the Lycans. The said film topped the local box-office for the second week in a row with a current total gross of P41.18 million. However, Twilight has surpassed the P100 million mark at the same period and ended it’s run before the start of MMFF with a whopping P180 million. For sure, it has affected the screening of One True Love, which could have earned more if not for the monster hit of the Stephanie Meyer adaptation.

One True Love was rated “B” by the Cinema Evaluation Board.  This means that One True Love is entitled to a 50% tax rebate.  While Love Me Again was not given a ratings by CEB and therefore is not entitled to a tax rebate.  A CEB rating of “A” entitles a movie to 100% tax rebate. So instead of paying 35% tax on gross box office recipts, One True Love will only pay 17.5% while Love Me Again will still pay 35%

Another thing to be considered is the film budget. Love Me Again was shot in Australia while One True Love was entirely done in the Philippines. For this alone, it would be safe to assume that Love Me Again has a bigger budget than One True Love. Since the two films have identical 3-week grosses, it is definite that the one with the lower budget has more profit than the other.

Update:

Love me again hits 65.4M on it’s fourth week.

Sources:

• http://www.igma.tv/forum/index.php/topic,7397.285.html
• http://www.starmometer.com/

There have been a lot of speculations that the movie Love Me Again (Land Down Under), Angel Locsin’s very first movie under Star Cinema wherein she is partnered with Piolo Pascual, did not do well in Box Office Earnings, especially against Dingdong Dantes and Marian Rivera’s movie One True Love, which it should have been pitted against but Star Cinema decided to move it to a later date.

Love Me Again’s total revenues reached a total of $1,123,401 or Php52,781,659, which is quite low compared to One True Love’s earnings of $1,328,536 or Php62,419,683.

Source: http://getitfromboy.net/lovemeagain-boxoffice/